Invest 1 Year With Me and I Will Turn Your True POTENTIAL Into Real PERFORMANCE.

~ Jim Effner ~


Book - Bridge Your Gap


This Holiday Season, Give A Transformational Gift.


Learn The Sales Strategies And Systems
For Becoming A Top Financial Advisor

Rated four and half stars on Amazon.com.
Ranked as a top 50 book in the life insurance category.

Product Details

Retail Price: $24.95
Format: Hardcover
Print Length: 272 pages
Publisher: Acanthus Publishing
Publication Date: October 23, 2018
Sold by: P2P Group
Language: English
ISBN: 978-0-9754819-1-1



About the book

What is the Gap? For financial professionals, it is the gap between their current income and their potential income—and it’s profound.

The fact is, most financial industry pros have a massive, untapped income potential. Most are “just getting by” when they could be living the life of their dreams. But how do they bridge the Gap in way best that serves both themselves and their clients?

Jim Effner has the answer. After decades as a top producer and Managing Partner at an industry leading financial services firm, Jim created a master plan for bridging the Gap, founded The P2P Group to teach his method to pros, and has already helped hundreds of financial advisors double and triple their income—and more. He can do the same for you.

Bridge Your Gap is not another vacant “motivational” method, not another dated, “make more calls,” diatribe. It is practical, actionable, and something that will elevate your career trajectory and your life the moment you put it into practice. If you’re tired of staring into the Gap and ready to leap into the world of the Top Producer, buy this book.

Then hold on. It’s going to be an exciting ride!

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About the Author

Jim Effner is founder and President of P2P Group, a company specializing in sales training for financial services professionals. His mission is to help bridge the gap between financial advisors’ potential and their performance.

Prior to forming the P2P Group, Jim was Managing Partner of one of the largest Northwestern Mutual offices in the country. He built the Effner Financial Group to nearly 150 full-time and college advisors, insuring over 65,000 policyholders with a face amount of nearly $27 billion.

A Million Dollar Round Table qualifier every year he worked in the business, Jim is now a lifetime member of MDRT. He was a three-time Recognition Dinner/Forum qualifier, which represents the top 5% of all Northwestern Mutual advisors. In fact, he was the youngest person to make Forum the first two times he qualified. As a new advisor, he led his region in 1990, 1991 and 1992, placing runner-up in the Bronze and Silver awards, and 3rd in the Gold.

Jim has overcome numerous life challenges, including losing his hearing just 30 days after taking his Managing Partner contract. He brings his commitment to excellence, his passion, energy and conviction – along with his perspective of 30+ years in the industry – to every aspect of his business.